The Lesson: Market Segmentation
EDLM6200 Module 4: Reflexive Learning in the Digital Classroom Sandy Shaw University of the West Indies Dr. Debra Marshall-Stuart October 24, 2019 Section 1: Lesson Overview The section provides an overview of the general components lf the lesson Teacher Name: Sandy Shaw Grade Level: Adult Continuing Education Date: October 20,2019 Unit/Subject: Marketing Instructional Plan Title: Market Segmentation, Lesson Summary and Focus: The overarching goal of this lesson is to help students learn about market segmentation. Students should have an understanding of bases for segmentation and the criteria for successful market segmentation. Classroom and Student Factors/Grouping: The class which is taught in blended mode consists of 16 students ...
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